State of AI 2026 Report Is Live!

Blog

AI Insights · Timothy · July 2025

Top 5 Photo and Video Apps on iOS in the US: Q2 2025 Performance

Explore the performance trends of the top 5 photo and video apps on iOS in the US during Q2 2025, highlighting downloads, revenue, and active users.

Top 5 Photo and Video Apps on iOS in the US: Q2 2025 Performance

In the second quarter of 2025, the top photo and video applications on the iOS platform in the United States showed notable trends in downloads, revenue, and active users. Here's a closer look at each app's performance based on data from Sensor Tower.

YouTube saw its weekly revenue peak at approximately $22.7M by the end of June, after a mid-quarter dip. Downloads increased significantly in June, reaching 403K by the week of June 16, while active users remained consistently high, fluctuating around 126M.

Snapchat experienced a steady rise in weekly revenue, peaking at about $5.0M in mid-May. Downloads showed a gradual increase, culminating at 264K in the last week of June. Active user numbers were stable, maintaining around 46M throughout the quarter.

Canva: AI Photo & Video Editor had a variable revenue trend, starting at $2.5M and ending at $2.3M by the end of June. Downloads remained relatively stable, with a slight dip in mid-June to 290K. Active users saw a decline from 6.6M to 5.8M over the quarter.

CapCut - Video Editor showed a significant spike in revenue, reaching $4.2M in mid-June. Downloads increased consistently, reaching 787K in the final week. Active users grew steadily, peaking at 16.6M by mid-June.

Google Photos: Backup & Edit maintained a stable revenue trend, with a slight peak at $2.3M at the end of April. Downloads increased gradually to 200K by the end of June, while active users saw a modest rise, reaching 36.1M at the quarter's close.

For more insights into app performance and trends, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025